The “ ‘Win’ the World through the Internet, Start the Skill Journey of “Chinese + Digital Marketing” was held in our school, which was sponsored by the Chinese Foreign Language Exchange Cooperation Center of the Ministry of Education and undertaken by our school. More than 130 students from Laos, Bangladesh, Indonesia, Thailand, Vietnam and Spain jointly participated in the online opening ceremony.
Zhang Yunsheng, the vice president of Shandong Business Institute, delivered a warm welcome speech to the teachers and students, and expressed heartfelt thanks to the Chinese Foreign Language Exchange Cooperation Center of the Ministry of Education, the Nonferrous Metals Industry Talent Center and the relevant units that gave strong support in the project application and implementation.
The Chinese Bridge lasted 7 days. The main content of this project is "Chinese + Digital Marketing Skills" as the main line, using "language and culture learning + theme lectures + skills demonstration + cloud visit + case study" approaches to integrate language and culture learning, activities exchanges, digital marketing skills development as a whole. The aim of this project is to meet the needs of overseas participants to learn Chinese, experience Chinese culture, and master digital marketing knowledge and commonly used skills in the form of live courses and video courses. This is the second phase of the “Chinese Bridge” project held by our school in 2022. Our school will continue to give play to the teaching advantages of "Chinese+vocational skills", focus on International Chinese education, serve vocational education, and make greater contributions to promoting cultural exchanges between China and foreign countries.
